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All Blacks Experience | Auckland

Located within Auckland’s SkyCity entertainment precinct, The All Blacks Experience is a fully guided, state-of-the-art, interactive showcase of the All Blacks and all our national teams in black. The All Blacks Experience is designed to entertain, enthral and educate visitors with the story of New Zealand’s deep passion for our national sport. Visitors are given the opportunity to become part of the team and feel what it is like to represent New Zealand, wear the black jersey and participate in our national game.


Experience goers follow the journey a player makes from club rugby to joining the legendary All Blacks through a series of spaces entitled Making, Shaping and Being All Blacks before then facing the full force of a six-metre high All Blacks haka. Visitors then enter a hands-on interactive zone where they have the chance to try their kicking, catching, line out and accuracy skills against a virtual All Black side.


Through the use of innovation and technology, the experience provides a full sensory, interactive, and immersive experience; the only rugby attraction of its kind in New Zealand and the only All Blacks attraction in the world.


Pelorus was first approached by exhibition designer Workshop E to assist their client Ngāi Tahu Tourism. Pelorus took the concept design and developing a full suite of construction documentation sufficient for consenting, tendering and construction. Pelorus worked closely alongside Workshop E, other specialist consultants, and the main contractor Naylor Love, to ensure that the completed project befits New Zealand’s most recognisable sporting brand.

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